Posted April 12, 2013 by Blake Meadows in Article

How to take your home based venture to new heights?


The saying – ‘Small is beautiful’ sounds nice to your ears, but when it comes to implementing it in some spheres in life, you may find that somewhat tedious. It can be difficult for you make your home based business grow and take it to new heights as you desire. Apart from competition from established players in the sector, you have to think of newcomers as well. It may be hard to impress people to make them buy your products or services when they are happy with those of other contenders. Similarly, with your limited initial resources and production capacity you may find it really tedious to cope with increasing demand from satisfied customers. If you find taking your home based venture to desired level of success tough, try the following tips.

Initially, when you start the venture, stick to one or a few products. It is important to understand which products are in demand in your region and the supply is quite inadequate. Once in a while, you may feel the urge to manufacture and sell many more products but it can eventually boomerang if you are too quick. If you do not have required infrastructure or enough employees to hike production rate, coping with increased demand can prove to be a hassle. Adapt a slow and steady policy to sell few products, build a customer base and then try to introduce new products. Do not be in a hurry to boost revenue and customer base.

While you can develop a customer base with quality and affordable products over a period of time, it is also necessary to sell more products to these lots. One method to do this is by offering special discounts to regular customers. This will make them feel privileged and they will not switch to other companies easily. Similarly, you can introduce the scheme of offering some freebies to customers who make purchases above a certain price range. This is a strategy to boost sales that many malls and supermarkets resort to nowadays and home based venture owners can do the same and obtain results.

At times, you may need a helping hand to sell products or do the necessary advertising. Instead of keeping a full time employee you can think of appointing a part time worker. This will help you save a lot of money. Besides, you can also use internet and social media sites to promote your business without spending much time. In fact, you can create website personally without being much tech savvy these days. Use any of the popular CMS based apps for example to develop a website for your business. It is not hard to find free web hosting service and so you need not spend a huge amount to make and host your website. Using traditional marketing methods like handbills and pamphlets also work well as far as regional customer base development is concerned.

At times, collaborating with regional companies and businesses can be helpful for home based entrepreneurs. For example, if you make bakery products like cake, pastry and biscuits, it may be worthwhile to collaborate with regional bakery shops to sell your products. It will help you reach out to more customers in little time. If you agree to sell at slightly lower price than market rate, you can earn through bulk sales.

Even if you have a small home based venture, it is prudent to be attentive to customers and have a thorough understanding of their needs. Pay attention to their feedback and in fact you can ask them for their feedback after selling a product. This will help you understand what they want in a product and you can make changes accordingly. This will make them feel you are caring to their needs and professional by nature. When the customers feel their views are being given importance to, they will feel like buying from you again.

Blake Meadows